Hello!
I'm Alison Valley, a data-driven Product Manager with 5+ years of experience leading cross-functional teams to deliver impactful digital products. I leverage design thinking principles and rigorous data analysis to define product strategy, innovate change, and create intuitive user experiences that drive measurable business results.
Experience:
I’m passionate about using data to uncover insights, build great products, and drive results. Over the past 5+ years, I’ve worked in B2B and B2C digital businesses, from startups to enterprise organizations, developing go-to-market strategies and product roadmaps, and establishing KPIs that deliver real growth.
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I love tackling complex problems and turning complex ideas into solutions that work. I’m a strong advocate for human-centered design and accessibility, ensuring that the products I work on are inclusive and user-friendly for everyone. Collaboration is at the heart of everything I do, and I’m always eager to learn, adapt, and take on new challenges.
While my recent experience in the corporate world has broadened my skill set, I'm now actively seeking to return to the small-mid sized business environment where I feel I can make the most significant and long-term impact.
Get to know me:
I'm a Boston native turned Charlotte resident with a deep-rooted love for the outdoors, music, films, and digital design.
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My career started off in the art industry, where I specialized in building digital collections databases and caring for contemporary art. It was an enriching experience that allowed me to blend my love for technology with my appreciation for the arts.
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As my fascination with technology deepened, I made a transition into the tech industry, honing my expertise in digital product management. Specifically, I focused on crafting compelling user experiences, refining customer journeys, devising CRO strategies, and driving growth. This shift opened doors to leverage my creative background in solving complex problems through digital solutions. Crafting innovative products and finding creative solutions became my passion.
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As an expert in Human-Centered Design, I've had the privilege of creating experiences that truly resonate with users, placing their needs at the forefront of product development. Whether it's refining interfaces or conceptualizing innovative solutions, I'm passionate about creating meaningful interactions that leave a lasting impact.
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One of my passions lies in leveraging data to inform decision-making processes. By harnessing the power of data analytics and insights, I empower teams to make informed decisions that drive business success and enhance user experiences.
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In my journey, I've embraced Agile methodologies to grow and scale digital products efficiently and effectively. By fostering cross-functional collaboration and iterative development cycles, I've witnessed firsthand how Agile principles drive innovation and accelerate project delivery.
In addition to my design expertise, I've had the opportunity to dive deep into operational intricacies, having authored comprehensive operations guides that streamline processes and enhance efficiency. This holistic approach ensures that not only do the products shine, but the internal operations run seamlessly too.
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Whether I'm brainstorming ideas for digital products or hitting the trails for a weekend adventure, I thrive on the intersection of creativity and innovation.
Projects:
Tech Republic Redesign
Accomplishments:
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Drove a ~15% increase in returning users, indicating improved user engagement and retention.
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Achieved an average 7% lift in click-through rates, demonstrating more effective calls to action and improved content relevance.
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Enhanced search engine visibility, resulting in an average 10% improvement in search engine rankings.
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Successfully addressed key areas of technical debt, improving site performance and maintainability.
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Streamlined and optimized key user journeys, resulting in a more intuitive and efficient user experience.​
After
Before
Processes:
My expertise lies in developing and implementing product roadmaps and product operational improvements that provide strategic direction and facilitate efficient execution. I am committed to optimizing processes to enhance productivity while maintaining a collaborative and supportive team environment that prioritizes the needs of all stakeholders.
FigJam Brainstorming Session Template
